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The Aquaworld is the biggest indoor aquatic complex and water theme park of Central and Eastern Europe. The aquatic realm offers a full range of wellness services and program packages for couples and families. It was our agency’s task to create an image for the brand development of the divisions and services and to communicate the complex with a summary image as a brand. When merging the buzzwords such as purity for water, relaxation and experience, we moved on from the previous slogan and created a visual conception that is impressive, fascinating, identifiable and understandable even without a motto. We have combined the power and colours of the water on a creative level and applied it on advertising tools that would make the passers-by thirsty, longing for water in the summer. A subway train for example because its movement and dynamism is similar to the water and who would not rather be by a pool among those travelling on the subway. We worked with the words “sprinkle” and “cooling” and stayed away from the trivial buzzwords such as “experience”, “vacation” and “relaxation”. We have crowned the service packages with a new logo as sub brands. Typography, conception, creative.