_WORK

DAS is the agency responsible for the BTL activities of CCC Shoes and Bags in Hungary. Our task was to boos and increase sales into the biggest European shoes store at Vörösmarty square, Budapest. We build a unique promotional mechanism to reach our goals. People love play, and they don't like beeing pushed. So our motto was: "Let's Play!. We create "forune card" with a secret barcode. Every barcode hide a % discount from 5% till 100%. We insert tons of cupons with barcodes into fashion magazines, even upload to Facebook and for sure we inform people in dowtown. Only on the promotional date the people can get to know how many % they won. And of course the scanners was only insode the CCC Vörösmarty's store. We hade more than 18.000 buyers who scan the barcode. During the redemption period 100% of the fortune card had been cashed.