The first Hungarian contemporary fine art, painting gallery, name DER PUNKT ask our team to create them a fresh identity & innovating the brand in 2016. The result of our work is a simply visual with small tricky elements and a several time design winner identity and a new visual conception. Through this visual we wanted to push people to sart thinking about art and paintings in a different way. The full indentity includes the common tools, but we smuggled in some small PUNKT elements, which like: semicircular cut at the edge of the paper, silk and soft touch Italian Savile Row cotton paper, which reflects the handmade heritage of paintings too. From a unique letter font, logotype till the photo shooting or the propaganda & social communication management, the whole DER PUNKT project belongs to our studio.