_WORK

The task for our agency was to increase the visibility and turnover of Ray-Ban products in the Czech, Hungarian and Slovak markets. Also it was the brand first brand awareness campaign in this region. The campaign concept was to build loyalty, and brand awareness involve celebrities and social influencers, whom real individualities. The cooperators made pictures about them "secret" life with an honest, and human way, which never been duplicated before nowhere else. Therefore the fans were mad about the news, what they create as news, under the Ray-Ban Flag. The award-winning brand was intended to address the individuals. Be unique, "knock out mediocrity"! - that was our CTA. During the campaign, we have mobilized hundreds of thousands of people through the celebrities and influencers of the three countries. Sales were supported by a uniquely developed Ray-Ban Dealer Application (mobile). The app was able to find the nearest point of sale for a sought glasses.